NDTV Partners With Karan Johar

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In its first step towards launching a world class entertainment channel, NDTV has announced its partnership with India's leading filmmaker, Karan Johar's production company, Dharma Productions.

Karan Johar and his production company, Dharma Productions, will work exclusively with NDTV to achieve new levels of excellence in entertainment programming.

Johar will help originate concepts and new programming ideas for the channel and will be an ambassador for the NDTV entertainment brand.

Dharma Productions will produce shows for NDTV's Entertainment Channel, and the channel will have first right of refusal on any programmes that it produces for television.

Karan Johar will be on the board of NDTV's entertainment company, and his company Dharma Productions will hold an equity stake in it.

Speaking on the new alliance, Johar said, "For me this partnership between NDTV and Dharma Productions is not just a professional association... it's a family bonding and I believe in the power of the family! What a family can do together, no individual can do on his own.

"This family is going to be at a TV screen near you, creating all the celebration possible. So please watch NDTV emerge as the leading entertainment channel of the country and this is not just a projection... this is a guarantee."

The NDTV Entertainment channel is being launched as part of NDTV's expansion beyond the news.

Karan Johar and Dharma Productions have produced major blockbusters such as Kuch Kuch Hota Hai, Kabhi Khushi Kabhi Gum, Kal Ho Na Ho and Kabhi Alvida Na Kehna.